A Clear Guide to 360dialog WhatsApp Pricing (2025)
Planning to build a multi-client solution on the WhatsApp API? This guide breaks down 360dialog's pricing, focusing on the per-account fees that directly impact SaaS, ISVs, and agencies.
What's Inside This Guide
Understanding the crucial per-account fee that impacts your costs
Breaking down platform fees, per-account charges, and Meta fees
Real-world calculation showing how costs scale
See how different pricing models affect your business
Answers to common questions about 360dialog pricing
Understanding 360dialog's Model: The Crucial Per-Account Fee
Unlike pay-per-message providers like Twilio, 360dialog doesn't add a markup to individual messages. This seems attractive at first. However, their model introduces a different kind of scaling cost that is critical for software platforms and agencies to understand.
The Key Takeaway: 360dialog charges a recurring monthly fee for every single WhatsApp Business Account (WABA) or phone number you onboard. For any business managing multiple client accounts, this becomes the primary driver of high, unpredictable costs.
This means your total platform cost isn't just a simple subscription. It's a formula that grows with your client base.
The 360dialog Pricing Formula
The cost scales with every client account you add, making it unpredictable for growing businesses.
The 3 Components of 360dialog WhatsApp Pricing
Let's break down where your money goes when using their API.
This is the high entry fee for accessing their platform, which often starts at $500 per month. This is your base cost before you've even connected a single client number.
This is the scaling charge. For every client's WhatsApp number you connect, 360dialog adds a recurring charge, typically ranging from $6 to $10 per account, per month. This fee is charged regardless of message volume.
This is the standard base cost from Meta for each 24-hour conversation. 360dialog passes this cost on to you without an additional markup, which is standard practice for fair providers.
Cost Calculation: A SaaS Platform Onboarding 100 Clients
Let's illustrate how this model impacts a SaaS business that wants to offer WhatsApp features to 100 of its clients.
1. Platform Fee
Base Platform Fee = $500.00 / month2. Per-Account Fees
100 Accounts × ~$8/account = $800.00 / monthTotal Platform Cost
$1,300 per month1. Platform Fee
Enterprise Plan Fee = $499.00 / month2. Per-Account Fees
100 Accounts × $0/account = $0.00 / monthTotal Platform Cost
$499 per monthThe Result: For a SaaS with 100 clients, 360dialog's monthly platform cost is over 2.5 times higher than SendZen's. This gap widens with every new client you onboard, penalizing your growth.
Choosing the Right Model: Per-Account vs. All-Inclusive
360dialog's per-account model creates a direct conflict with the growth objectives of a SaaS business or agency. As you succeed and onboard more clients, your core infrastructure costs skyrocket, shrinking your margins.
In contrast, an all-inclusive model like SendZen's is designed to be a true growth partner. Our platform fees are predictable, and we don't charge you for adding more client accounts. This allows you to scale your business confidently without facing runaway platform costs.
| Feature | 360dialog | SendZen |
|---|---|---|
| Core Pricing Model | High Platform Fee + Per-Account Fee | Predictable flat-rate plans |
| Fee for Additional Client Accounts | $6 - $10 per account, per month | $0 (unlimited accounts included) |
| Cost Predictability | Poor; costs scale with clients | Excellent; fixed monthly cost |
| Built for SaaS/Agencies? | Model penalizes growth | Designed for scalable, multi-client use |
| Per-Message Markup | No | No |
Frequently Asked Questions
Have questions about 360dialog pricing? We have answers.
Stop Paying Per-Account Fees. Scale Freely.
Choose a true partner for your SaaS or agency. SendZen offers predictable pricing that lets you grow your client base without growing your bills.
With over a decade of experience in the CPaaS and conversational messaging industry, Milan specializes in helping businesses navigate complex pricing models and build scalable, cost-effective customer communication strategies.