Product-Led Growth
We don't believe in forcing demos or sales calls. Developers don't want to be sold to - they want to try, test, and see value quickly. Our go-to-market strategy is Product-Led Growth (PLG). The product itself is the entry point, the sales motion, and the retention engine.
Why PLG Fits Infrastructure Products
Messaging infrastructure is not something you can understand through a sales deck. It has to be tested in code. A developer must see that a WhatsApp message goes through reliably before trust is earned.
PLG works because it removes barriers. Instead of talking about reliability, we let the product demonstrate it.
Reducing Friction: Onboarding in Under 5 Minutes
Our north star is simple: a developer should be able to sign up, get an API key, and send their first WhatsApp message in under 5 minutes.
- Self-serve signup: no waiting for approvals.
- Copy-paste SDKs: code examples available in multiple languages.
- Sandbox environments: safe to test without production impact.
Every second saved in onboarding increases the chance that developers stay.
Free Tiers and Experimentation at Scale
Adoption grows when experimentation is easy. That's why we offer a generous free tier.
- Try without cost.
- Validate integrations quickly.
- Scale only when ready.
We believe free access is not a loss - it is the best investment in long-term adoption.
Documentation as a Growth Lever
Good documentation is not support material, it is a growth channel.
- Clear docs reduce support tickets.
- Examples reduce integration time.
- Transparency builds trust.
Our documentation is written for developers, not marketers. It is an extension of the product.
Why PLG Creates Better Retention
When developers succeed quickly, they stick around. PLG ensures customers stay because the product keeps solving their problems - not because of contracts or vendor lock-in.
Retention is not driven by persuasion, it is driven by product value.
The SendZen Bet
Our bet is that the best way to win trust is to let the product lead. PLG is not a tactic for us. It is how we operate: fast onboarding, free access, and documentation that speaks for itself.