Scale Your SaaS with a
Whitelabel WhatsApp API
Designed for software platforms like yours. Offer your customers powerful WhatsApp integration directly within your product. We provide the complete toolkit to help you launch in under two weeks and create a new revenue stream.
The Complete Toolkit for Software Platforms
We handle the complexity of WhatsApp integration so you can focus on your core product. Go to market faster and with more confidence.
Your Brand, Your Portal
Launch a fully whitelabel partner portal with your logo, brand colors, and custom domain. Your customers will have a seamless, branded experience.
Embeddable Components
Accelerate development with ready-to-use UIs. Embed our components for customer onboarding and template management directly into your application.
You Control the Pricing
You have full autonomy to set your own pricing plans for your customers. Bill them directly and create a profitable new revenue stream for your business.
Go Live in < 2 Weeks
Our streamlined process and developer-first tools mean you can integrate, test, and launch your new WhatsApp feature in record time.
Whitelabel APIs & SDKs
Utilize our powerful APIs and SDKs, which you can expose to your customers under your own brand for advanced, custom integrations.
Dedicated Partner Support
We're invested in your success. Get priority technical support, strategic advice, and co-marketing opportunities to help you grow.
Launch Your WhatsApp Integration in 4 Simple Steps
Our streamlined partner onboarding is designed to get your new feature to market in record time. From initial setup to generating revenue, we're with you at every stage.
Sign Up & Setup
Choose your partner plan. We'll instantly provision your whitelabel portal and provide your API keys for integration.
Integrate & Train
Use our SDKs and embeddable components to build the integration. Your team gets full training on the platform's capabilities.
Launch & Onboard
Go live with your new feature. Use our resources to market the integration and seamlessly onboard your first customers.
Generate Revenue
Start earning with your very own embedded WhatsApp solution. Bill your customers directly and scale as your user base grows.
Built for Ambitious Software Platforms
Our partner program is perfect for any B2B software company looking to add a powerful, in-demand communication channel to their product offering.
CRM Platforms
Allow your users to engage leads, send updates, and manage customer conversations on WhatsApp, all within your CRM interface.
Shopify Plugins & SaaS
From project management to marketing automation, enable transactional notifications, user alerts, and 2-way chat for any workflow.
Accounting & ERP
Automate invoice reminders, payment confirmations, and financial report delivery directly to your clients' WhatsApp.
HR & Recruitment Software
Enable interview scheduling, candidate communication, and internal announcements through the world's most used messaging app.
E-commerce Platforms
Provide your merchants with tools for abandoned cart recovery, order confirmations, shipping updates, and customer support.
Help Desk & Support
Integrate WhatsApp as a primary support channel, allowing support agents to manage tickets and conversations from one unified dashboard.
Become a Partner You Can Trust
Offer your customers a solution built on an enterprise-grade foundation. We provide the security, reliability, and scalability you need to succeed.
Enterprise-Grade Security
Official Meta Partner
Build with confidence on a platform that is fully compliant and recognized by Meta for its technical expertise.
Data Encryption
All sensitive data, including API keys and tokens, is encrypted at rest and in transit using industry-best standards.
Secure Multi-Tenancy
Our architecture is designed from the ground up to securely isolate your customers' data and configurations.
Infrastructure Built to Scale
High-Throughput API
Our system is battle-tested to handle millions of messages daily, ensuring high availability even during peak loads.
Reliable Webhooks
Receive real-time updates for message delivery, read receipts, and inbound messages with a resilient system featuring automated retries.
99.9% Uptime SLA
We provide a service level agreement for our Enterprise Partners, guaranteeing reliability you can pass on to your customers.
Accelerate Your Roadmap. We Handle the API Complexity.
Integrating the raw WhatsApp Cloud API is just the beginning. The real challenge is the constant maintenance, webhook management, and feature development required to build a reliable, multi-tenant service. We handle all the undifferentiated heavy lifting for you.
Embedded WhatsApp Onboarding
Provide a seamless, white-label onboarding flow for your customers directly within your app. What takes weeks to build is now a drop-in component.
Rich Template Management
Empower your users to create and manage text, image, PDF, and carousel templates with our pre-built UI. No need to build your own complex template editor.
Future-Proof Infrastructure
Meta's API is constantly evolving. We handle all upstream changes and roll out new features like WhatsApp Voice API, so your engineering team doesn't have to.
The Smart Choice : Build vs. Buy
Building a robust WhatsApp integration is a significant investment in time, money, and ongoing engineering resources. See how partnering with SendZen accelerates your time-to-market.
| Key Consideration | SendZen (Buy) | Build In-House | Why It Matters |
|---|---|---|---|
| Initial Development Time | Days to Weeks | 3-6+ Months | Faster time-to-market means generating revenue sooner and out-pacing competitors. |
| Core Partner Features (Onboarding, Templates, etc.) | Included Out-of-the-Box | Additional 2-4 Months | Delivering a polished, feature-rich experience to your clients from day one increases adoption and retention. |
| Ongoing Maintenance & Upgrades | Handled by SendZen | 1-2 Dedicated Engineers | Frees up your most valuable engineering resources to focus on your core product, not API plumbing. |
| Scalability & Reliability | Enterprise-Grade Infrastructure | Requires DevOps Expertise | Your clients' trust depends on uptime and performance. A robust platform prevents churn. |
| Total Cost of Ownership (1st Year) | Predictable Monthly Fee Starts at ~$3,600/year | ~$150,000+ Based on average salaries for 1-2 engineers, plus infrastructure costs | Partnering provides a clear and immediate ROI, significantly lowering your operational costs and risk. |
Partner Pricing Plans
Choose a plan that scales with your business. Start reselling WhatsApp API services with confidence.
Accelerator
For agencies and SaaS companies starting their reseller journey.
Start Reselling- Unlimited Customer Accounts
- 250,000 aggregate credits
- $3 per 1,000 overage credits
- Whitelabel Partner Portal
- Custom Domain & Branding
- Priority Partner Support
Growth
For established partners scaling their business and client base.
Accelerate Growth- All in Accelerator, plus...
- 1,000,000 aggregate credits
- $2.2 per 1,000 overage credits
- Support to become Meta Tech Provider
- API Rate Limiting Controls
- Dedicated Account Manager
Enterprise
For strategic partners with high volume and complex needs.
Contact Partner Sales- Everything in Growth, plus...
- Volume Exceeding 1M+ Credits
- Custom SLAs & Security Reviews
- Dedicated Infrastructure Options
- Co-Marketing & Sales Enablement
- Source code available
Important: Meta's WhatsApp Fees Are Separate
All plans require a Meta Business Account. Conversation fees charged by Meta are billed directly by Meta and are separate from your SendZen subscription. Our platform fee covers the developer experience, infrastructure, SDKs, and support to make the Meta Cloud API simple and reliable.
What's a credit?
Currently, 1 credit = 1 outbound WhatsApp message. Credits will also be used for future features like Voice APIs.
Frequently Asked Questions
Have questions? We have answers. If you don't see your question here, feel free to reach out to our team.
Ready to Add WhatsApp to Your Platform?
Let's discuss how SendZen can help you unlock new revenue and provide more value to your customers. Book a free, no-obligation strategy session with our partner team.
Book Your Partner Demo