Updated on November 5, 2025
WhatsApp API Pricing Worldwide Rate Card - Complete Guide (2025)
Planning to send WhatsApp messages globally? This comprehensive worldwide rate card breaks down Meta's per-template message pricing across all countries and regions, helping you accurately forecast your international messaging costs.
What's Inside This Guide
Learn how per-template message pricing works worldwide
Searchable table with rates for all countries
Understand pricing patterns by region
Common questions about worldwide WhatsApp pricing
Understanding Meta's Global Per-Template Message Pricing
Effective July 1, 2025, Meta transitioned from a conversation-based pricing model to a per-template message pricing model for the WhatsApp Business Platform. This means businesses are charged for each template message delivered to recipients, with rates varying significantly based on the recipient's country code and message category.
Key Point: Meta charges per template message delivered, not per conversation. The rate depends on three factors:
- The message category (Marketing, Utility, or Authentication)
- The recipient's country code
- Volume tiers
Rates can vary dramatically between countries—from as low as $0.001 in some developing markets to $0.040+ in developed economies.
How Global Per-Template Message Pricing Works
When you send a template message to a user anywhere in the world:
- You create and send a pre-approved template message (required for business-initiated messages)
- Meta identifies the recipient's country code from their phone number
- Meta charges you based on that country's rate card and the message category
- Rates are typically lowest for Authentication messages, moderate for Utility, and highest for Marketing
- Free Utility Messages: Utility template messages sent within a 24-hour customer service window (after a customer initiates contact) are free of charge, regardless of country
One-time passwords (OTPs) for login verification, account recovery, and transaction confirmations. Typically the lowest-priced category globally.
Transactional updates like order confirmations, shipping alerts, appointment reminders. Free when sent within 24-hour customer service window.
Promotional content, offers, product announcements. Generally the highest-priced category, with the widest variation between countries.
Complete Worldwide Rate Card
Below are Meta's per-template message rates for major countries and regions worldwide. These rates are set by Meta and are subject to change. Rates are displayed in each country's local currency. For the official Meta rate card with downloadable CSV and PDF files, see Meta's official rate card documentation. For country-specific detailed guides, see our pages for WhatsApp pricing for India and WhatsApp pricing for UK.
Note: The rates shown are approximate estimates and may vary based on volume tiers, message categories, regional variations, and currency fluctuations. Official rates are accessible through your Meta Business Manager account. For the most current and accurate pricing, please refer to the official Meta WhatsApp Platform Pricing page, view the official Meta rate card, or check your Meta Business Manager dashboard.
| Country | Country Code | Authentication | Utility | Marketing |
|---|---|---|---|---|
| India | +91 | ₹0.1150 | ₹0.1150 | ₹0.7846 |
| United Kingdom | +44 | £0.0159 | £0.0159 | £0.0382 |
| United States | +1 | $0.0040 | $0.0040 | $0.0250 |
| Canada | +1 | $0.0040 | $0.0040 | $0.0250 |
| Germany | +49 | €0.0456 | €0.0456 | €0.1131 |
| France | +33 | €0.0248 | €0.0248 | €0.1186 |
| Spain | +34 | €0.0166 | €0.0166 | €0.0509 |
| Italy | +39 | €0.0248 | €0.0248 | €0.0572 |
| Netherlands | +31 | €0.0414 | €0.0414 | €0.1323 |
| Australia | +61 | A$0.0148 | A$0.0148 | A$0.0952 |
Showing 10 of 44 countries
Regional Pricing Insights
Understanding pricing patterns by region can help you budget more effectively for international campaigns:
Countries with the lowest per-template message rates (typically $0.001 - $0.003):
- • India, Indonesia, Philippines, Vietnam
- • Nigeria, Kenya, Egypt
- • Argentina, Brazil (some categories)
Countries with moderate rates (typically $0.005 - $0.015):
- • United States, Canada
- • Singapore, Malaysia, Thailand
- • Saudi Arabia, UAE, Israel
- • Australia, New Zealand
Countries with higher rates (typically $0.020 - $0.040):
- • United Kingdom, Germany, France
- • Spain, Italy, Netherlands
- • Sweden, Norway, Denmark, Switzerland
- • Belgium, Portugal, Greece
With SendZen, you get consistent pricing benefits across all regions:
- ✓ No per-message markup on Meta's rates
- ✓ Predictable platform fees regardless of destination
- ✓ Generous message quotas included
- ✓ Transparent pricing for global campaigns
Global Cost Examples
Here's how rates translate to real costs for different global messaging scenarios:
Scenario: 10,000 OTPs across India, UK, and US
India (5K): 5,000 × $0.0014 = $7
UK (3K): 3,000 × $0.020 = $60
US (2K): 2,000 × $0.005 = $10
Total: $77/monthScenario: 50,000 marketing messages across EU
Avg EU rate: $0.030/message
50,000 × $0.030 = $1,500/month
(Varies by specific countries)Scenario: 20,000 utility messages across APAC
India/SEA (15K): 15,000 × $0.0014 = $21
Australia (5K): 5,000 × $0.015 = $75
Total: $96/monthWith SendZen, you get:
- ✓ Same transparent pricing model worldwide
- ✓ No hidden regional markups
- ✓ Unified dashboard for global campaigns
- ✓ Predictable costs across all countries
Frequently Asked Questions
Have questions about worldwide WhatsApp API pricing? We have answers.
Ready to Go Global?
Get started with SendZen today and take advantage of transparent WhatsApp API pricing worldwide. No per-message markup, predictable platform fees, and generous message quotas included—regardless of destination country.
With over a decade of experience in the CPaaS and conversational messaging industry, Milan is an expert in WhatsApp Business API and specialises in helping businesses navigate complex pricing models and build scalable, cost-effective customer communication strategies across global markets.