Build Interactive Experiences with WhatsApp Flows
Go beyond simple text messages. From appointment booking to lead generation, build the dynamic experiences your users deserve without them ever having to leave the chat.
Video source: Facebook Business
Transforming Conversations into Actions.
WhatsApp Flows is a feature of the WhatsApp Business Platform that lets you build structured, multi-screen experiences that run natively within the chat interface.
Image source: Facebook Business
Think of them as mini-apps inside the conversation, designed to eliminate the friction of redirecting users to a website or using clunky, back-and-forth text interactions to complete a task.
With Flows, you can create rich, task-centric journeys for anything from booking an appointment to filling out a form or browsing a catalog. The entire experience is contained within WhatsApp, which significantly reduces drop-off rates and improves task completion.
Businesses have seen that keeping the entire process within WhatsApp leads to higher retention and conversion rates. Flows are initiated by a user tapping a button on a message, which then launches the interactive, multi-screen experience.
The Developer-First Approach to WhatsApp Flows.
While WhatsApp Flows are incredibly powerful, the native implementation can be complex. It involves manually crafting Flows JSON, managing assets with the Flows API, setting up secure data endpoints, and handling encryption. SendZen abstracts this complexity away so you can focus purely on building the best user experience.
Intuitive Flow Builder
Forget writing complex JSON by hand. Use our visual drag-and-drop builder to design your screens and logic, or import your existing JSON.
Simplified Endpoint Integration
We handle the difficult parts of the data channel setup, including key pair generation, signing, and payload encryption/decryption, turning a complex process into a simple webhook.
Effortless SDKs
Trigger Flows and handle responses with just a few lines of code in your favorite language. We manage the flow_token and other boilerplate parameters for you.
Out-of-the-Box Analytics
Get immediate insights into your Flow's performance. Track engagement rates, completion rates, and user drop-off points without extra setup.
From Lead Generation to Customer Support, the Possibilities are Endless.
Leverage WhatsApp Flows to create a wide range of interactive experiences that drive measurable business results.
Appointment Booking
Allow users to check real-time availability, select their preferred time slots, and confirm bookings instantly.
Lead Generation & Qualification
Create easy-to-complete forms to capture new leads, sign users up for newsletters, or register them for events.
Personalized Offers & Quotes
Collect user preferences to generate tailored quotes for products like insurance or provide personalized product recommendations.
Customer Feedback & Surveys
Gather valuable insights with engaging, multi-step surveys and feedback forms that users are more likely to complete.
Product Discovery & Ordering
Guide users through your product catalog, help them customize an order, and collect purchase intent directly in the chat.
Go from Idea to Integration in Record Time.
We've streamlined the entire process of building and deploying WhatsApp Flows. What takes days with the standard setup takes minutes with SendZen.
Design Your Flow
Use the SendZen Flow Builder or upload your Flows JSON to define your screens, components, and user journey. The official process allows creation via a UI in WhatsApp Manager or programmatically via an API.
Integrate with a Single API Call
Use our simple SDK to send a message that triggers your Flow. We automatically handle the versioning, flow_id, and secure flow_token.
Handle the Response
Receive a clean, decrypted JSON payload on your webhook when a user completes the Flow. No need to manage your own encryption keys.
Built by Developers, for Developers.
We provide a powerful abstraction over the core components of WhatsApp Flows, letting you build sophisticated interactions without the boilerplate.
Core Building Blocks
A Flow is composed of Screens, Layouts, and Components. We support all native components:
Simplified Data Exchange
For dynamic Flows that need to communicate with your backend (e.g., checking appointment availability), you typically need to set up, secure, and manage a data endpoint. SendZen handles the entire key management and encryption/decryption process, so you only need to expose a simple, secure webhook URL.
State Management
Pass data between screens effortlessly. Data from one screen's payload can be used to populate the next, allowing for conditional logic and dynamic user journeys.
Error Handling
We provide clear guidance and simplified error handling. For instance, if your data endpoint fails, we help you gracefully take the user to a previous screen instead of abruptly terminating the flow.
Proven Results for Global Brands.
Businesses are leveraging WhatsApp Flows to streamline customer experiences and drive significant growth.
Farmacias del Ahorro
Health Retailerin appointments
The health retailer used Flows to streamline medical consultation requests.
Consórcio Magalu
Brazilian Lenderconversions
This Brazilian lender redesigned their scheduling experience with Flows.
Lenovo
Tech Leaderappointment bookings
The tech leader simplified their technical service appointment process in Indonesia compared to their website.
Apollo 24/7
Indian Healthcare Platformin diagnostic test bookings
in average revenue per order
The Indian healthcare platform drove significant growth using Flows.
Ready to Build the Future of Business Messaging?
Create an account and start building your first interactive WhatsApp Flow in minutes.
Have Questions? We Have Answers.
Everything you need to know about WhatsApp Flows